Looking to advertise your business with no budget? we have the perfect article for you!
MARKETING MATTERS MORE NOW THAN EVER.
if business leaders want to thrive in today’s cluttered, competitive, commoditizing marketplace, they need to unleash the powerful potential of marketing.
Whether you are a freelancer, start up or you’re just hopping onto the digital marketing train, today is the PERFECT day to buckle up and get marketing!
Here Are Some Reasons Why Marketing Is Important For Any Business:
- An Effective Way To Engage With People.
- Builds & Maintains Business Reputation.
- Creates Revenue Options.
- Boosts Sales.
- Creates A Communication Channel.
While many businesses believe marketing is the same as advertising, it’s actually a lot broader.
Marketing spans the entire process of delivering a product or service to a customer: from choosing which products/service to sell, where to sell them, how to price and promote them, how to keep reoccurring clients, how to measure revenue and so on.
So enough with the chit chat, let’s dive right into the 5 tricks you can do to market your business for free!
PS – We know these techniques work because we have used them ourselves 🙂
Attend Free Conferences, Events & Online Seminars
This is the perfect way to start networking and getting your brand out there.
Make sure you do your homework on the speakers of each of the events.
Read up more about the topic that will be discussed and practice (Yes, we are absolutely serious about this!) in the mirror how you would want to introduce yourself and your business to the speakers, the person sitting next to you and prospective clients or investors.
DON’T FEAR, FEAR!
Where To Find Free Events:
Embrace Social Media Accounts & Post Content
This one is definitely a no-brainer!
All social media accounts are free to set up. That’s right.
FREE!
And what better way to gain exposure than to be visible on platforms that currently have over 3.7 BILLION active users.
Once your accounts are set up and you have loaded your business profile picture, description and location, start posting content about your product or service.
Post previous service photos, images of your products, facts about your business, what makes your business stand out etc.
So go on. Get setting!
Ask Your Friends & Family To Talk About You On Social Media
The people who will stand up for you and what you do.
The ones who would bet in your favour, who would support you on your way to owning the game.
Your friends and family.
If they are in the same industry as you or know many people who are potentially interested in your offering, then they can help you out by speaking about you on their social media accounts or simply sharing your social media pages on their profile.
Open Excel Spreadsheet And Start An Email List
There is no better or cheaper way to grow your business than via email.
Ok, after word of mouth and SEO, that is it.
But you can’t control word of mouth, and SEO is not cheap.
Make a list of every email address you have in your inbox. It can be from a supplier, a business you bought from in the past, a friend, ANY ANY ANY email address you have in your history.
Once you have the list together, work on email copy that you want to send to this email list.
An introduction to you, what your business is about, maybe a fact or two, problems you solve, perhaps an offer or value add and your contact information.
Email Marketing is the most high-performing, high-converting, highly-targeted means of addressing prospective clients.
Create A Google My Business Account
For local businesses especially, a Google Business Profile has become one of the most effective free marketing strategies available.
This free listing allows your business to show up on Google Maps, the local section of Google Search, and the right-side Knowledge Panel for branded searches.
You can display important information about your business, such as opening/closing times, contact details, services, products, images and even a link to your website.
Sign Up Today – Google My Business
If you need assistance with any of the above, contact us and we will happily assist you with more information and guidelines.