Welcome to our favourite TOP SEO TIPS to get your website ranking.
This will not get you ranking on page one of Google, nor will it generate leads for you at first.
However, it will get Google and other search engines to notice your website and it’s content. Thus, leading them to indexing your web pages and ultimately, your website will become an option for them to refer to users searching for a particular product or service.
So, lets get straight into it shall we!
Here are our Top SEO Tips:
Review Your Content
We cannot recommend this enough!
Search engines whole objective is to show the searcher the most relevant information according to what they have typed into the search bar. The more relevant, easy reading, insightful and accurate your content is, the higher the chance of your web page being surfaced for the user to view.
The trick is also not to over-optimize.
The recommended word count amount per page is 300. If you have too many headings and sub-headings that display the focus keyword with too little content, Google will think you are trying to be a smarty pants and trick their algorithm.
Service & Customer Reviews
This should be a no brainer.
How many times have you reviewed a business? And how many times do you read reviews before visiting a particular place, restaurant, mall, entertainment centre etc?
Reviews are raw, organic sources of communication that signals Google and other search engines that you are trustworthy and have authority in some shape or form.
Reviews do improve your SEO ranking and search results, typically Google Reviews but HelloPeter, TripAdvisor, Kandua, Facebook, they all help.
So get them get them get them!
Website Page Speed, Mobile Friendliness & Security
Now I know these are 3 factors that have been combined into 1. But they really need to go together if you want any of them to impact your SEO rankings.
A website should not take longer than 5 seconds to load. The chances of users clicking back to find another faster, relevant website are high.
This is called boomerang.
Out of all things that could wrong with your website, you do NOT want users leaving your website because it’s loading too slow.
Which brings me to my next point, website security. An unprotected website is a security risk for your viewers. Therefore, search engines will not index your website. Most website hosts come with a standard SSL certificate.
One easy way to find out if a website is secure is by looking for the ‘S’ in HTTPS at the start of a website’s URL or the little padlock image that appears before the URL. This indicates that the website has an active and certified SSL package, so the user is safe to view the content on the website.
Mobile friendliness. More and more people are using their mobiles more than their laptops and desktops for searching. A mobile website reflects a different format to wide screen formats that are displayed on laptops and computers.
A lot of websites do not have this responsive design functionality automated so you may need to tweak this yourself, depending on which service provider you use for your website hosting.
Backlinks
These are a little more difficult to get right. Google will penalize you if you get the wrong type of backlink.
Backlinks are basically links to link one website to another. Google and other search engines consider backlinks as ‘votes’ for your website. The more backlinks you acquire, the more trusted your website is and therefore, it holds more authority. However, backlinks need to be earned by either great content or great relationships (whether it’s a sponsor or testimonial). Yes, you can pay for backlinks. But this will your website penalized.
If you know of someone who owns a business and they have used your service, ask them if they wouldn’t mind typing out a testimony and have it displayed on their website or social page with your URL link included. That is one nice way to get backlinks.
There is a lot more to backlinks but we won’t overwhelm you and will leave it at that.
We hope our top SEO tip article has provided you with some value on how to improve your SEO.
If you have any questions, please don’t be shy to contact us.